Our Story

WineSi was born with the idea of promoting small producers from the Old World, specializing in Spain, Portugal, and Greece.

““Wine is sunlight, held together by water.”

- Galileo Galilei
”

The WineSi project is a labor of love, envisioned by Genaro Gallo, a passionate sommelier from Spain now calling California home. Genaro's journey in gastronomy began at the tender age of 15. After excelling in Restaurant Management, he seized the incredible opportunity to work at Mugaritz, one of the world's most esteemed restaurants. His adventures took him from the heart of the Basque Country to the bustling streets of Madrid, where he joyfully opened Berria Wine Bar.

When Genaro embarked on his new venture in the United States, he discovered a treasure trove of remarkable, yet often overlooked, European wine producers. Inspired to share these hidden gems, he created WineSi, curating a special selection of wines that rotates weekly. Each bottle is thoughtfully chosen, offering exceptional quality at the most affordable prices, bringing a taste of Europe's finest to your table.